BIG BOOK OF DIGITAL MARKETING

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Now is such an exciting time to be in digital marketing. Integrated marketing is all about allowing a brand to tell a digital story to its consumer, and although there will always be room for innovation, new ways to measure and gain insight, we finally have the tools, technology, and techniques to seamlessly weave a beginning, middle, and end (and an epilogue and maybe a duology, trilogy or more, because really, the customer lifecycle is a constant loop that can always be nurtured). There are a lot of companies in this space that have capabilities to speak fluently to one channel, maybe two. But there are very few that are capable of having a full conversation using multiple channels.

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